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David's avatar

I love this metric! I think every farm should know this number. We struggled to get there for our poultry farm too ... until we recruited other farmers (beef, pork, veggies, dairy) to join us and offer a "grocery box" rather than just a poultry box. I think we have to be creative and be willing to sell the way consumers have been conditioned to buy.

Truly hope this is a prosperous season for your farm!

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